Associate Professor

Alexander Jakubanecs

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Bergen
KRONSTAD, F214

Field of work

Alexander Jakubanecs has previously worked as a research fellow at Centre for Applied Research at Norwegian School of Economics (NHH). He has a PhD from NHH. During his doctoral studies, Alexander has been a visiting researcher at the Stern School of Business, New York University.

Alexander’s research interests include how cognitive, emotional, sensory factors and the interplay between these influence consumer outcomes. Another focus area is how these factors may be used to leverage firm performance.

Alexander has worked on a number of research projects within brand management and international marketing with companies and industry organizations, such as TINE, Telenor, Norwegian Seafood Council and Virke. He is involved in research projects in international and sensory marketing as well as consumer behavior in collaboration with colleagues from Norway - SNF, NHH, BI and abroad - Kelley School of Business - Indiana University, IE Business School and Montpellier Business School.

Courses taught

  • MAR 801
  • ØAM 111

Research areas

  • brand management
  • international marketing
  • sensory marketing