RE6-2004 Reputation & Corporate Communication

Contents and structure

Conten:

• Concepts: Reputation, identiy, image
• Build and communicate organizaional reputation
• Reputation and Corporate Social Responsibility (CSR)
• Measuring reputation
• Communication theory
• Communicaion models
• Communication strategy and planning

Learning Outcome

Knowledge

• Knowledge about theoretical methods applied in building, communicating and measuring organizational reputation.
• Knowledge about theoretical concepts, tools and processes applied in strategic communication management.

Skills

• Conduct a strategic analysis of the organizational reputaion.
• Develop communication strategies an communication plans based on the strategic analysis of reputation.

General competencies

• Identify and handle organizational relations and stakeholders in order to build and maintain organisational reputation.
• Ability to understand the big picture and the strategic approach needed when building and maintaining a strong and favorable reputation.
• Learn that organizational comminication is a strategic task to be positioned on the organization's strategic management level.

Recommended previous knowledge

None

Teaching methods

Lectures and team work.

Compulsory learning activities

One mandatory hand-in in groups of 3-4 persons. Individual work must be accepted by the professor in charge.

Passed/not passed.

Students must pass the hand-in to be registered for the exam.

Assessment

4 days group exam.

Groups of 3-4 persons. Idividual exams must be accepted by the professor in charge.

Evaluation: A-F

Examination support material

All types of ressources accepted.

More about examination support material