Arbeids- og kompetanseområde

English linguistics, applied linguistics, sociolinguistics, discourse analysis, inclusion in English language teaching

Responsibilities:

Emneansvarlig MGU/BEN 550

Emneansvarlig MGUEN 102

Faglærer MGU/BEN 503

Faglærer MGUEN 201

Research group leader: Discourses of Gender and Sexuality (DoGS)

 

Short CV

Ph.D. in English linguistics with a thesis on advertising language and gender (2005, Goethe University Frankfurt)

Completion of post-doc project (Habilitation) on language and European identity formation (2012, Goethe University Frankfurt)

Former professorships at universities in Bayreuth, Siegen, Mainz and Braunschweig

Full Professor of English as a Foreign Language at Western Norway University of Applied Sciences (since 2017)

Marie Curie Global Fellowship with a project on language and sexual normativity (2017-2020, Florida Atlantic University, USA)

General Editor of the Journal of Language and Sexuality (since 2010)

Underviser i
  • English linguistics
  • Linguistic research methods
  • Applied linguistics
  • Sociolinguistics
  • Discourse analysis
Forskar på
  • Language, gender and sexuality
  • English in Europe; English as a lingua franca
  • Politeness; compliments; intercultural communication
  • Contrastive linguistics; English vs. other European languages
  • Advertising language; language in the media; language in pop music
  • Linguistic methods: critical discourse analysis; linguistic landscape analysis; corpus linguistics
  • European language policy; language and national identity; language and Europeanisation
  • Language and inclusion in ELT; linguistic representation in EFL teaching materials; schoolscapes; critical applied linguistics; language and normativity
  • English grammar: relativisation, personal nouns, pronouns, names, grammatical gender, coordinative structures (binomials), proper names and their grammar
Forskargrupper
  • Info on projects and publications
  • Discourses of Gender and Sexuality (DoGS)
  • Analyzing and Assessing Linguistic Multicompetence (AALM)
  • Journal of Language and Sexuality (General Editor)
  • Gender & Language (Editorial Board Member)
  • GLAD – Language, Gender and Sexualities/Revue sur le langage, le genre, les sexualités (Editorial Board Member)
  • YLMP - Young Linguists’ Meeting in Poznan (Advisory Board Member)
  • Lavender Languages and Linguistics Conference (Advisory Board Member)
  • Language Teaching Research Quarterly (Editorial Board Member)
  • Names: A Journal of Onomastics (Editorial Board Member)
  • Journal of Language and Popular Culture (Editorial Board Member)
  • Memberships: International Gender and Language Association [IGALA], American Name Society [ANS], DiscourseNet Association, Eurovision Research Network [ERN], International Network of Address Research [INAR], Gesellschaft für Angewandte Linguistik [GAL], International Association of Applied Linguistics [AILA], Early Language Learning Research Association [ELLRA]

     

Publikasjonar

  • Motschenbacher, Heiko (2024): “Contrasting a university's language policy with its linguistic landscape: A Norwegian case study.” Current Issues in Language Planning 25.3: 237-265.

    Motschenbacher, Heiko (2024)
  • Contrasting a university's language policy with its linguistic landscape: a Norwegian case study

    Motschenbacher, Heiko (2023)
  • Diversity and Representation in the ELT Classroom

    Motschenbacher, Heiko (2022)
  • Linguistic Dimensions of Sexual Normativity: Corpus-Based Evidence

    Motschenbacher, Heiko (2022)
  • Linguistic Barriers in Foreign Language Education

    Motschenbacher, Heiko (2022)
  • Corpus-based considerations on critical literacy in ELT: The linguistic representation of Ricky Martin in the news media

    Motschenbacher, Heiko (2021)
  • Foreign language learning and sexuality-related inclusion: A multimodal analysis of representational practices in the German textbook series Navi Englisch

    Motschenbacher, Heiko (2021)
  • Language and sexuality studies today: Why “homosexual” is a bad word and why “queer linguist” is not an identity.

    Motschenbacher, Heiko (2021)
  • Personality traits, adjectives and gender: integrating corpus linguistic and psychological approaches

    Motschenbacher, Heiko, Roivainen, Eka (2020)
  • Coming out and normative shifts: Investigating usage patterns of “gay” and “homosexual” in a corpus of news reports on Ricky Martin.

    Motschenbacher, Heiko (2020)
  • Coming out – seducing – flirting: Shedding light on sexual speech acts

    Motschenbacher, Heiko (2020)
  • Affective regimes on Wilton Drive: a multimodal analysis

    Motschenbacher, Heiko (2020)
  • Language use before and after Stonewall: A corpus-based study of gay men’s pre-Stonewall narratives

    Motschenbacher, Heiko (2020)
  • Walking on Wilton Drive: A linguistic landscape analysis of a homonormative space

    Motschenbacher, Heiko (2020)
  • Corpus Linguistic Onomastics: A Plea for a Corpus-Based Investigation of Names

    Motschenbacher, Heiko (2020)
  • Greece, the Netherlands and (the) Ukraine: A Corpus-Based Study of Definite Article Use with Country Names

    Motschenbacher, Heiko (2020)
  • Motschenbacher, Heiko (ed.) 2019: Linguistic Dimensions of Inclusion in Language Teaching and Multilingual Contexts (Special Issue: International Journal of Applied Linguistics 29.3). New York: Wiley-Blackwell.

    Motschenbacher, Heiko (2019)
  • Motschenbacher, Heiko (2019): “Methods in language, gender and sexuality studies: An overview.” Wiener Slawistischer Almanach 84: 43–79.

    Motschenbacher, Heiko (2019)
  • Non-nativeness as a dimension of inclusion: A multimodal representational analysis of EFL textbooks

    Motschenbacher, Heiko (2019)
  • Language, normativity, and sexual orientation obsessive-compulsive disorder (SO-OCD): A corpus-assisted discourse analysis

    Coimbra-Gomes, Elvis, Motschenbacher, Heiko (2019)
  • Discursive shifts associated with coming out: A corpus-based analysis of news reports about Ricky Martin

    Motschenbacher, Heiko (2019)
  • Motschenbacher, Heiko (2018): “Critical discourse analysis and institutional communication.” In: Habscheid, Stephan; Müller, Andreas P.; Thörle, Britta & Wilton, Antje (eds.): Handbuch Sprache in Organisationen. Berlin: De Gruyter Mouton, 346–363

    Motschenbacher, Heiko (2018)
  • Motschenbacher, Heiko (2018): “Sexuality in Critical Discourse Studies.” In: Flowerdew, John & Richardson, John E. (eds.): Routledge Handbook of Critical Discourse Studies. London: Routledge, 388–402.

    Motschenbacher, Heiko (2018)
  • Motschenbacher, Heiko (ed.) 2018: Corpus Linguistics in Language and Sexuality Studies: Developments and Prospects (Special Issue: Journal of Language and Sexuality 7.2). Amsterdam: John Benjamins.

    Motschenbacher, Heiko (2018)
  • Motschenbacher, Heiko (2018): “Corpus linguistics in language and sexuality studies: Taking stock and future directions.” Journal of Language and Sexuality 7.2: 145–174.

    Motschenbacher, Heiko (2018)
  • Motschenbacher, Heiko (2017): “Compliments, gender and sexuality in European ELF talk.” In: Handler, Peter, Kaindl, Klaus & Wochele, Holger (eds.): Ceci n’est pas une festschrift: Texte zur Angewandten und Romanistischen Sprachwissenschaft für Martin Stegu. Berlin: Logos, 259–278.

    Motschenbacher, Heiko (2017)
  • Motschenbacher, Heiko (2017): “Strukturelle Genderlinguistik: Ein diskursiver Ansatz.” Osnabrücker Beiträge zur Sprachtheorie (OBST) 91: 87–110.

    Motschenbacher, Heiko (2017)
  • Motschenbacher, Heiko (2016): “English in Europe and the postmodernist paradigm.” In: Linn, Andrew (ed.): Investigating English in Europe: Contexts and Agendas. Berlin: de Gruyter, 106-113.

    Motschenbacher, Heiko (2016)
  • Motschenbacher, Heiko (2016): “Early approaches to conceptualizing English in Europe.” In: Linn, Andrew (ed.): Investigating English in Europe: Contexts and Agendas. Berlin: de Gruyter, 59-66.

    Motschenbacher, Heiko (2016)
  • Motschenbacher, Heiko (2016): “Gender, inclusion and English language teaching: A linguistic perspective.” In: Elsner, Daniela & Lohe, Viviane (eds.): Gender and Language Learning: Research and Practice. Tübingen: Narr, 97-112.

    Motschenbacher, Heiko (2016)
  • Motschenbacher, Heiko (2016): “A poststructuralist approach to structural gender linguistics: Initial considerations.” In: Abbou, Julie & Baider, Fabienne (eds.): Gender, Language and the Periphery: Grammatical and Social Gender from the Margins. Amsterdam: John Benjamins, 65-88.

    Motschenbacher, Heiko (2016)
  • Motschenbacher, Heiko (2016): Language, Normativity and Europeanisation: Discursive Evidence from the Eurovision Song Contest. Basingstoke: Palgrave Macmillan. [ISBN: 978-1-137-56300-2 (series: Postdisciplinary Studies in Discourse)

    Motschenbacher, Heiko (2016)
  • Motschenbacher, Heiko (2016): “A corpus linguistic study of the situatedness of English pop song lyrics.” Corpora 11.1: 1-28.

    Motschenbacher, Heiko (2016)
  • Motschenbacher, Heiko (2016): “A discursive approach to structural gender linguistics.” Gender and Language 10.2: 149-169.

    Motschenbacher, Heiko (2016)
  • Motschenbacher, Heiko (2016): “Inclusion and foreign language education: What linguistics can contribute.” ITL – International Journal of Applied Linguistics 167.2: 159–189.

    Motschenbacher, Heiko (2016)
  • Motschenbacher, Heiko (2015): “Structural gender linguistics and de-essentialisation: A study of Croatian personal nouns.” In: Scheller-Boltz, Dennis (ed.): New Approaches to Gender and Queer Research in Slavonic Studies. München: Otto Sagner, 51-69.

    Motschenbacher, Heiko (2015)
  • Motschenbacher, Heiko & Weikert, Marija (2015): “Structural gender trouble in Croatian.” In: Hellinger, Marlis & Motschenbacher, Heiko (eds.): Gender Across Languages. The Linguistic Representation of Women and Men. Volume IV. Amsterdam: John Benjamins, 49-95.

    Motschenbacher, Heiko (2015)
  • Motschenbacher, Heiko (2015): “Some new perspectives on gendered language structures.” In: Hellinger, Marlis & Motschenbacher, Heiko (eds.): Gender Across Languages. The Linguistic Representation of Women and Men. Volume IV. Amsterdam: John Benjamins, 27-48.

    Motschenbacher, Heiko (2015)
  • Hellinger, Marlis & Motschenbacher, Heiko (eds.) 2015: Gender Across Languages. The Linguistic Representation of Women and Men. Volume IV. Amsterdam: John Benjamins. [ISBN: 978-90-272-1878-0]

    Motschenbacher, Heiko (2015)
  • Motschenbacher, Heiko (2014): “Language, normativity and power: The discursive construction of objectophilia.” In: Pishwa, Hanna & Schulze, Rainer (eds.): The Expression of Inequality in Interaction: Power, Dominance, and Status. Amsterdam: John Benjamins, 239-264.

    Motschenbacher, Heiko (2014)
  • Motschenbacher, Heiko (2014): “Review of Takahashi, Kimie: Language Learning, Gender and Desire. Japanese Women on the Move. Bristol: Multilingual Matters, 2013.” International Journal of Bilingual Education and Bilingualism 17.5: 630-633.

    Motschenbacher, Heiko (2014)
  • Motschenbacher, Heiko (2014): “Focusing on normativity in language and sexuality studies: Insights from conversations on objectophilia.” Critical Discourse Studies 11.1: 49-70.

    Motschenbacher, Heiko (2014)
  • Motschenbacher, Heiko (2014): “Grammatical gender as a challenge for language policy: The (im)possibility of non-heteronormative language use in German vs. English.” Language Policy 13.3: 243–261.

    Motschenbacher, Heiko (2014)
  • Motschenbacher, Heiko & Stegu, Martin (eds.) 2013: Queer Linguistic Approaches to Discourse (Special Issue: Discourse & Society 24.5) Los Angeles: Sage.

    Motschenbacher, Heiko (2013)
  • Motschenbacher, Heiko (2013): New Perspectives on English as a European Lingua Franca. Amsterdam: John Benjamins. [ISBN: 978-90-272-1207-8]

    Motschenbacher, Heiko (2013)
  • Motschenbacher, Heiko & Stegu, Martin (2013): “Queer Linguistic approaches to discourse.” Discourse & Society 24.5: 519-535.

    Motschenbacher, Heiko (2013)
  • Motschenbacher, Heiko (2013): “Now everybody can wear a skirt”: Linguistic constructions of non-heteronormativity at Eurovision Song Contest press conferences. Discourse & Society 24.5: 590-614.

    Motschenbacher, Heiko (2013)
  • Motschenbacher, Heiko (2013): “Gentlemen before ladies? A corpus-based study of conjunct order in personal binomials.” Journal of English Linguistics 41.3: 212-242.

    Motschenbacher, Heiko (2013)
  • Motschenbacher, Heiko (2013): “A typologically based view on relativisation in English as a European lingua franca.” European Journal of Applied Linguistics 1.1: 103-138.

    Motschenbacher, Heiko (2013)
  • Motschenbacher, Heiko (2012): “Negotiating sexual desire at the Eurovision Song Contest: On the verge of homonormativity?” In: Calderón, Marietta & Marko, Georg (eds.): Let’s Talk About (Texts About) Sex. Sex and Language. Frankfurt am Main: Peter Lang, 287-299.

    Motschenbacher, Heiko (2012)
  • Motschenbacher, Heiko (2012): “Queere Linguistik: Theoretische und methodologische Überlegungen zu einer heteronormativitätskritischen Sprachwissenschaft.” In: Günthner, Susanne; Hüpper, Dagmar & Spieß, Constanze (eds.): Genderlinguistik. Sprachliche Konstruktionen von Geschlechtsidentität. Berlin: Walter de Gruyter, 87-125.

    Motschenbacher, Heiko (2012)
  • Motschenbacher, Heiko (2012): An Interdisciplinary Bibliography on Language, Gender and Sexuality (2000-2011). Amsterdam: John Benjamins. [ISBN: 978-90-272-1200-9]

    Motschenbacher, Heiko (2012)
  • Leap, William L. & Motschenbacher, Heiko (2012): “Launching a new phase in language and sexuality studies.” Journal of Language and Sexuality 1.1: 1-14.

    Motschenbacher, Heiko (2012)
  • Motschenbacher, Heiko (2012): ”’I think Houston wants a kiss right?’: Linguistic constructions of heterosexualities at Eurovision Song Contest press conferences.” Journal of Language and Sexuality 1.2: 127-150.

    Motschenbacher, Heiko (2012)
  • Motschenbacher, Heiko (2011): “Taking Queer Linguistics further: Sociolinguistics and critical heteronormativity research.” International Journal of the Sociology of Language 212: 149-179.

    Motschenbacher, Heiko (2011)
  • Motschenbacher, Heiko (2010): “The discursive interface of national, European and sexual identities: Preliminary evidence from the Eurovision Song Contest.” In: Lewandowska-Tomaszczyk, Barbara & Pułaczewska, Hanna (eds.): Intercultural Europe: Arenas of Difference, Communication and Mediation. Stuttgart: Ibidem, 85-103.

    Motschenbacher, Heiko (2010)
  • Motschenbacher, Heiko (2010): “Speaking commercial femininities and masculinities: Advertising language in Cosmopolitan and Men’s Health magazines.” In: Kelly-Holmes, Helen & Mautner, Gerlinde (eds.): Language and the Market. Basingstoke: Palgrave Macmillan, 201-212.

    Motschenbacher, Heiko (2010)
  • Motschenbacher, Heiko (2010): “Female-as-norm (FAN): A typology of female and feminine generics.” In: Bieswanger, Markus; Motschenbacher, Heiko & Mühleisen, Susanne (eds.): Language in its Socio-Cultural Context: Explorations in Gendered, Global and Media Uses. Frankfurt am Main: Peter Lang, 35-67.

    Motschenbacher, Heiko (2010)
  • Bieswanger, Markus; Motschenbacher, Heiko & Mühleisen, Susanne (2010): “Language in its socio-cultural context: New explorations in gendered, global and media uses.” In: Bieswanger, Markus; Motschenbacher, Heiko & Mühleisen, Susanne (eds.): Language in its Socio-Cultural Context: New Explorations in Gendered, Global and Media Uses. Frankfurt am Main: Peter Lang, 9-19.

    Motschenbacher, Heiko (2010)
  • Bieswanger, Markus; Motschenbacher, Heiko & Mühleisen, Susanne (eds.) 2010: Language in its Socio-Cultural Context: New Explorations in Gendered, Global and Media Uses. Frankfurt am Main: Peter Lang. [ISBN: 978-3-631-59233-5]

    Motschenbacher, Heiko (2010)
  • Motschenbacher, Heiko (2010): Language, Gender and Sexual Identity: Poststructuralist perspectives. Amsterdam: John Benjamins (= IMPACT: Studies in Language and Society 29). [ISBN: 978-90-272-1868-1]

    Motschenbacher, Heiko (2010)
  • Motschenbacher, Heiko (2009): “Review of Morrish, Liz & Sauntson, Helen: New Perspectives on Language and Sexual Identity. New York: Palgrave Macmillan, 2007.” Gender and Language 3.1: 131-133.

    Motschenbacher, Heiko (2009)
  • Motschenbacher, Heiko (2009): “Speaking the gendered body. The performative construction of commercial femininities and masculinities via body-part vocabulary.” Language in Society 28.1: 1-22.

    Motschenbacher, Heiko (2009)
  • Motschenbacher, Heiko (2008): “Werbesprachliche Genderstilisierung für globale Zeitschriften-Communities.” In: Held, Gudrun & Bendel, Sylvia (eds.): Werbung – grenzenlos. Multimodale Werbetexte im interkulturellen Vergleich. Frankfurt am Main: Peter Lang, 57-76.

    Motschenbacher, Heiko (2008)
  • Motschenbacher, Heiko (2008): “Structural linguistic gender categories and discursive materialization: A deconstructionist analysis.” Indiana University Working Papers in Linguistics 8.3: 21-46.

    Motschenbacher, Heiko (2008)
  • Motschenbacher, Heiko (2008): ”’Women and men like different things’? Doing gender as a strategy of advertising language.” [Summary of doctoral thesis] English and American Studies in German 41: 34-37.

    Motschenbacher, Heiko (2008)
  • Motschenbacher, Heiko (2007): “Can the term ‘genderlect’ be saved? A postmodernist re-definition.” Gender and Language 1.2: 255-278.

    Motschenbacher, Heiko (2007)
  • Motschenbacher, Heiko (2006): “Women and Men Like Different Things”? – Doing Gender als Strategie der Werbesprache. Marburg: Tectum. [ISBN: 978-3-8288-9073-2]

    Motschenbacher, Heiko (2006)
  • Motschenbacher, Heiko (2006): “Review of Mondorf, Britta: Gender Differences in English Syntax. Tübingen: Niemeyer, 2004.” Zeitschrift für Angewandte Linguistik 44: 127-134.

    Motschenbacher, Heiko (2006)