Arbeids- og kompetanseområde
Professor Natalia Mæhle driver med undervisning og forskning innenfor digitale innovasjoner, crowdfunding, bærekraft, markedsføring og forbrukeratferd. Maehle er involvert i flere store forskningsprosjekter. Hun ledet to arbeidspakker i COOLCROWD-prosjektet (https://coolcrowd.no) finansiert av Norges forskningsråd. Prosjektet ser på hvordan crowdfunding kan brukes til å støtte lokale klimatiltak. Maehle også leder den norske delen av et stort europeisk forskningsprosjekt om bærekraftig mat (SUSCHOICE, støttet av Horizon2020 ERA-NET CoFund SUSFOOD2, http://sites.les.univr.it/suschoice/) og et NFR-prosjekt om crowdfunding i kultursektoren (CROWDCUL, https://crowdcul.org/).
- Kommersialisering og finansiering av teknologi og innovasjoner
- Innovation and Responsible Industry Development
Digitale innovasjoner, bærekraft, crowdfunding, kultursektor, markedsføring av mat, forbrukeratferd
Publikasjonar
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Brainstorming Session: Future of Crowdfunding in the Cultural and Creative Industries
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Brainstorming Session: Future of Crowdfunding in the Cultural and Creative Industries
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More than raising money: The role of crowdfunding in the development of cultural projects
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More than raising money: The role of crowdfunding in the development of cultural projects
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More than raising money: The role of crowdfunding in the development of cultural projects
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The future of cultural-creative crowdfunding: dilemmas and prospectives
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The global phenomenon of cultural-creative crowdfunding: an international analysis of success, sectorial adoption, and Covid-19 effects
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A bibliometric literature review of culture crowdfunding literature
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Crowdfunding Cultural Industries: the CROWDCUL project
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Crowdfunding i kultursektoren
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Crowdfunding: An innovative digital approach to finance and promote art
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Consumer Acceptance of Food Fortified with Unused Bioresources: Focus Group Study
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Exploring consumer acceptance of food containing marine residual raw materials: Motivations and barriers
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Round table: Crowdfunding Cultural Industries - the CROWDCUL project
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Round table: Crowdfunding Cultural Industries - the CROWDCUL project
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Consumer Expectations of Foods Fortified with Microencapsulated Fish Oil from Residual Raw Materials
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Consumer perceptions of taste and texture of foods fortified with MFO from Residual Raw materials
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Evaluering av en pilotstudie for lokal folkefinansiering av klimatiltak i norsk landbruk
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Pilot testing of a local crowdfunding concept for financing climate mitigation in Norwegian agriculture
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An Identity Conflict? The tension between artistic values and entrepreneurial role in cultural crowdfunding
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Crowdfunding as a New Phenomenon in Cultural Economics: Narratives and Evolution
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Cultural Crowdfunding Development in Norway
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Development of cultural crowdfunding in Norway in the period 2016-2021: Trends and narratives
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Evolution, trends, & narratives of cultural crowdfunding: The case of Norway
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Evolution, trends, and narratives of cultural crowdfunding: the case of Norway
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The outcomes of cross-industry innovation for small and medium sized enterprises
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Mikroinnkapsling av omega-3 fra restråstoff for bruk i mat - prosjektet Omega
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Crowdfunding in the Culture Sector: CROWDCUL project
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Designing a sustainable business model concept for crowdfunding of climate mitigation measures in agriculture
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Women, crowdfunding and creative entrepreneurship: a French-Nordic perspective
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Roundtable: Crowdfunding in the Culture Sector
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Consumer Acceptance of Functional Food: The Case of Products Fortified with Microencapsulated Fish Oil
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Consumer Engagement in Sustainable Initiatives through Crowdfunding
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Visual Communication in Social Media Marketing
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Microalgae-based food: Purchase intentions and willingness to pay
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The combined effect of success factors in crowdfunding of cleantech projects
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Crowdfunding Adoption by Artists: A comparative analysis of Norway and Brazil
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Crowdfunding Adoption by Artists: A comparison of Norway and Brazil
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Crowdfunding Adoption by Artists: A comparative analysis of Norway and Brazil
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Media Discourse on Sustainable Consumption in Europe
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Does Crowdfunding Experience Matter in the Cultural Crowdfunding? A Comparative Study
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Media discourse on sustainable consumption in Germany, Italy, Norway and Romania
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Understanding sustainable food consumption: Analysis of social media discourse
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Launch of CROWDCUL project
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Crowdfunding for climate change: Exploring the use of climate frames by environmental entrepreneurs
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COOLCROWD – en veiledning for lokal folkefinansiering av klimatiltak i landbruket
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Crowdfunding Cultural Production: Determinants of Crowdfunding Adoption by Artists
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Drivers of Norwegian Artists' Use of Crowdfunding for Financing their Projects
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Drivers of Norwegian Artists' Use of Crowdfunding for Financing their Projects
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Developing Sustainable Food Systems in Europe: National Policies and Stakeholder Perspectives in a Four-Country Analysis
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Case Studies in the Beer Sector
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Introduction: Global trends in the beer market
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Self-tracking in effortful activities: Gender differences in consumers' task experience
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Self-tracking behaviour in physical activity: a systematic review of drivers and outcomes of fitness tracking
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Exploring the Concept of Sustainable Food Consumption
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Grønn folkefinansiering for bærekraftig verdiskaping
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Macro Determinants of Sustainable Food Consumption: The Case of Norway
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SUSCHOICE project: Short overview
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SUSCHOICE prosjekt: Oversikt og foreløpige resultater
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SUSCHOICE: Preliminary results for Norway
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Sustainable brewing practices in Norway: using local ingredients and traditional brewing techniques
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Sustainable crowdfunding: insights from the project perspective
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Strategical implications and future developments for the beer sector
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Regulatory context and stakeholders’ perceptions regarding sustainable food in Europe
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Crowdfunding Sustainability
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Microalgae-Based Food: Purchase Intentions and Willingness to Pay
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Purchase intentions and willingness to pay for novel foods: The case of microalgae-based bread and beer
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For å realisere drømmen startet Eirik en crowdfunding-kampanje. Nå velger flere og flere å gjøre som han.
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Crowdfunding in the Cultural Industries
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Editorial: Advancing crowdfunding research: new insights and future research agenda
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Economics and consumer perspectives. Achievements and plans.
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Bærekraftig mat: Forbruksmønstre, utfordringer og muligheter
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COOLCROWD: Crowdfunding climate-friendly technologies for local farmers
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Determinants of sustainable food consumption: Theoretical framework
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Time to retire the concept of brand personality? Extending the critique and introducing a New framework
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Norwegian farmers’ willingness to participate in a local climate crowdfunding program - results from a national survey
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Cultural Crowdfunding - What do we know?
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Cultural Crowdfunding - What do we know?
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Characteristics of the Innovation Processes in Oil and Gas Firms During a Market Downturn
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Contemporizing Scholarship on Consumption Rituals - Stigmatization of a Cultural Ritual
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Veien til bærekraftig matforbruk blant unge europeere
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Towards sustainable food and drink choices: Theoretical framework
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Skal forske på bærekraftig matforbruk blant europeisk ungdom
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Business Model of Green Crowdfunding: Building Sustainable Economy through Consumer Involvement
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Crowdfunding sustainable future: The role of ordinary consumers in green fundraising
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Green Crowdfunding: Extending Consumers’ Role in Driving Sustainable Innovations
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Green crowdfunding: New consumer roles in sustainable economy
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Local crowdfunding for a low-emission society. Investigating the concept of local climate crowdfunding for Norway
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The use of co-framing for promoting crowdfunding of climate friendly agri-food production
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Developing cross-industry innovation capability: regional drivers and indicators within firms
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Quantification and Experience in Effortful Task: Moderating Role of Causality Orientation, Gender
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COOLCROWD Local crowdfunding for a low-emission society: Investigating the concept of local climate crowdfunding for Norway
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Towards a New Framework of Eco-Food Consumption: The Importance of Contextual Drivers.
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Economics and consumer perspective. Achievements and plans.
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Crowdsourcing Innovation and Product Development: Gamification as a Motivational Driver.
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Brand selfies: consumer experiences and marketplace conversations
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Forbrukernes preferanser for ulike produktegenskaper ved valg av matvarer – en conjoint-studie
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Gamification in Marketing: How Games Help to Engage Consumers.
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Gamification: Driving Consumer Engagement and Participation in a Brand.
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Exploring consumer preferences for hedonic and utilitarian food attributes
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Advertising strategies for brand image repair: The effectiveness of advertising alliances
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Investigating the Role of Intermediaries in Open Innovation Projects with SMEs: An Empirical Study of Creative and Artisan Firms in Norway.
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Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?
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Consumers` perceptions of the dimensions of brand personality
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Consumers' perceptions of the dimensions of brand personality
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In search of the sources of brand personality
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From commodity to brand: antecedents and outcomes of consumers’ label perception
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On Congruence between Brand and Human Personalities
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Forming Brand Personality: Company-based vs. Consumer-based sources