BRL109 Storytelling og erfaringsbasert marknadsføring

Emneplan for studieåret 2019/2020

Læringsutbytte

Knowledge

The students should have knowledge about:

  • how theoretical frameworks of dramatic consumer experiences, chronology and causality, products and brands as actors in stories, elements, landscapes view of constructing narratives among others.
  • the importance of theatrical and narrative components in service encounters
  • how to create and interpret narratives, which provide a better understanding of how to reach out to customers within digital shared platforms.

Skills

The students should be able to:

  • create meaningful place-based narratives
  • study the role of person, place and culture in storytelling as interpretation
  • explore language, sound, performance, kinesthetic and imagery in crafting stories
  • explore how stories can be used to connect people and communities and also connect visitors to places
  • prepare digital integrated communication plans using social media platforms such as instagram, facebook, twitter, websites, blogs and more

General competence:

The students should be able to:

  • research rich textual information and personal stories, evaluate and apply it, and absorb it into narratives and stories.

Krav til forkunnskapar

None

Undervisnings- og læringsformer

Along with lectures, emphasis will be placed on a hands on approach through video case studies, role plays and building the students own narratives and stories. Students will form groups to create a virtual company dealing in tourism, and build a persona/brand/aura for it from the ground up, integrating the various aspects of storytelling as identified in the course objectives. Periodic presentations will be made as formative assessment, with a final story session being held in context outdoors.

Arbeidskrav

An in class presentation of a critical summary of key literature as supplied by the lecturer in groups of 2-4 students. Max 15 minutes

Vurderingsform

A final story performed for assessors. Graded A-F. This will count for 50% of the final grade.

Final exam: written open-book exam. Individual. 3 hrs. Graded A-F. This count for 50% of the final grade.

Hjelpemiddel ved eksamen

Written exam: All available materials

Oral exam: All available materials

Meir om hjelpemiddel