FØS8119 Communication in Aquaculture

Contents and structure

The aquaculture industry has grown significantly in recent decades and has become a crucial source of seafood production worldwide. Simultaneously, communication has played a pivotal role in conveying information about aquaculture to the public, stakeholders, and authorities. This course provides a comprehensive understanding of how communication impacts the aquaculture industry. It explores fundamental principles of communication and public relations (PR), ethics, and corporate social responsibility (CSR), crisis communication, and reputation building in the context of the aquaculture industry. Students will learn to apply these principles to address communication challenges and promote a positive perception of the industry.

Learning Outcome

Knowledge:

Students will

• Gain in-depth knowledge of the principles of communication and public relations (PR) and how they can be applied to the aquaculture industry.

• Understand ethical issues and social responsibility related to the aquaculture industry and critically analyze them.

• Learn about the principles of crisis communication and strategies for managing crises in the aquaculture industry.

• Gain insight into the reputation building process and image management in the context of the aquaculture industry.

Skills:

Students will be able to

• Apply the principles of communication and PR to develop effective communication plans and strategies for aquaculture businesses.

• Identify and address ethical dilemmas and challenges related to social responsibility in the aquaculture industry.

• Develop and implement crisis communication plans for aquaculture organizations.

• Contribute to reputation building and image management for the aquaculture industry.

General Competence:

Students:

• Have the ability to critically reflect on and apply theories and models to address challenges that communication professionals face.

• Can effectively communicate and engage in discussions about communication theory, models, and analysis, both in writing and orally.

• Can effectively communicate and participate in discussions about crisis communication theory and analysis, both in writing and orally.

• Are capable of effectively communicating and engaging in discussions about theories, models, and analyses related to social responsibility, both in writing and orally.

• Can effectively communicate and participate in discussions about theory and analysis related to reputation, both in writing and orally.

• Are able to independently reflect on ethical and environmental challenges related to key issues in communication.

Entry requirements

None

Recommended previous knowledge

None

Teaching methods

Classes, lectures, self-study, group work, discussions, and case assignments.

Compulsory learning activities

An individual written assignment, as well as a group written assignment.

Assessment

Individual Assignment 100%

Grading Scale: A - F

Examination support material

All printed and written materials are allowed.

More about examination support material