Field of work
Prof. Natalia Mæhle is doing teaching and research on digital innovations, crowdfunding, sustainability, food marketing, and consumer behaviour. Prof. Maehle is involved in several large research projects, including two EU projects. She currently leads Horizon Europe project FOODMISSION which aims at engaging citizens to act as agents of change for the food system transformation through a novel gamified educational citizen science virtual platform (https://cordis.europa.eu/project/id/101181774). She also leads AQUABALANCE project (https://aqua-balance.org/) which addresses economic, environmental and social sustainability in the European aquaculture. Other projects Prof. Maehle has been involved in include: KARBONMAT (https://ruralis.no/prosjekter/karbonmat/), COOLCROWD (https://coolcrowd.no/en/), SUSCHOICE (http://sites.les.univr.it/suschoice/) and CROWDCUL (https://crowdcul.org/).
Courses taught
- Sustainable and Digital Transformations for Responsible Organizations
- Master Thesis: Research Project and Literature Review
Research areas
Digital innovation, sustainability, crowdfunding, cultural sector, food marketing, consumer behaviour
Research groups
Section for Innovation Studies
- INN525, Pre-project masterthesis: Research project and literature review (part-time), Fall 2024
Publications
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The relational forms of cultural-creative crowdfunding: A typology of practices through mapping platforms in Europe and Latin America
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Cross-industry innovation for sustainable repositioning through cluster collaboration
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What drives crowdfunding intentions of artist-entrepreneurs? – Evidence from Norway
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Sustainable business models for carbon sequestration in soils to enable food system transformation
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Developing sustainable business models (SBMs) for carbon farming in Norway – an analysis of national environmental laws and European carbon certification standards