Field of work
Prof. Natalia Mæhle is doing teaching and research on digital innovations, crowdfunding, sustainability, food marketing, and consumer behaviour. Maehle is involved in several large research projects. She led two work packages in the COOLCROWD project (https://coolcrowd.no/en/) funded by the Research Council of Norway. The project addresses how crowdfunding can be used to support local climate change mitigation practices. Moreover, Dr. Maehle leads a Norwegian part of a large European research project on sustainable food consumption (SUSCHOICE project, supported by Horizon2020 ERA-NET CoFund SUSFOOD2, http://sites.les.univr.it/suschoice/) and a research project about crowdfunding in the cultural sector (CROWDCUL, https://crowdcul.org/).
- Commercialization and Financing of Technology and Innovations
- Innovation and Responsible Industry Development
Digital innovation, sustainability, crowdfunding, cultural sector, food marketing, consumer behaviour
Mohn Centre for Innovation and Regional Development
Publications
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An Identity Conflict? The tension between artistic values and entrepreneurial role in cultural crowdfunding
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Crowdfunding as a New Phenomenon in Cultural Economics: Narratives and Evolution
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Cultural Crowdfunding Development in Norway
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Evolution, trends, & narratives of cultural crowdfunding: The case of Norway
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Evolution, trends, and narratives of cultural crowdfunding: the case of Norway