Professor

Natalia Mæhle

Field of work

Prof. Natalia Mæhle is doing teaching and research on digital innovations, crowdfunding, sustainability, food marketing, and consumer behaviour. Prof. Maehle is involved in several large research projects, including two EU projects. She currently leads Horizon Europe project FOODMISSION which aims at engaging citizens to act as agents of change for the food system transformation through a novel gamified educational citizen science virtual platform (https://cordis.europa.eu/project/id/101181774). She also leads AQUABALANCE project (https://aqua-balance.org/) which addresses economic, environmental and social sustainability in the European aquaculture. Other projects Prof. Maehle has been involved in include: KARBONMAT (https://ruralis.no/prosjekter/karbonmat/), COOLCROWD (https://coolcrowd.no/en/), SUSCHOICE (http://sites.les.univr.it/suschoice/) and CROWDCUL (https://crowdcul.org/).



Courses taught 

  • Sustainable and Digital Transformations for Responsible Organizations
  • Master Thesis: Research Project and Literature Review


Research areas

Digital innovation, sustainability, crowdfunding, cultural sector, food marketing, consumer behaviour


Research groups

Section for Innovation Studies

Courses taught
  • INN525, Pre-project masterthesis: Research project and literature review (part-time), Fall 2024

Publications

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