ØAO016 Strategy and Business Development

Contents and structure

The course provides an introduction to fundamental strategic perspectives and analyses. Throughout the course, candidates will acquire knowledge of strategic methods and develop an understanding of strategic thinking. Additionally, the course will introduce candidates to fundamental business development.

Candidates will work in groups on two assignments and a semester project. These are designed to allow candidates to practice applying the knowledge, skills, and general competencies described below.

Learning Outcome

Upon completing and passing the course, candidates will have acquired knowledge, skills, and general competence as described below:

Knowledge:

• A good understanding of central topics, theories, issues, and methods related to strategic management.
• Insight into the most important factors explaining differences in profitability among businesses.
• Knowledge of how to identify opportunities for business development and how to facilitate the exploitation of these opportunities.

Skills:

• Conduct strategic analyses of businesses' environments, resources and activities.
• Identify and discuss issues related to strategic choices and the operationalisation of strategy.
• Identify and analyse the elements that are crucial for a company's ability to create and capture value over time.
• Identify a company's business idea and model, and formulate proposals of alternative business ideas and models.

General competence:

• Understand the importance of strategy and business development for companies.
• Ability to critically reflect on the topics in the course.
• Ability to present subject matter and analysis both in writing and orally.

Entry requirements

None

Recommended previous knowledge

Knowledge of basic marketing (e.g., BØA116) and basic organizational theory (e.g., BØA112). Some knowledge in social economics and business economics is an advantage.

Teaching methods

Lectures, group work, and practical assignments.

Compulsory learning activities

To submit the semester assignment, the following two requirements must be fulfilled:

1. A written group assignment.
2. A written or oral group task to be shared with the class.

Mandatory requirements are valid in the examination semester and 3 following semesters.

Assessment

Group term paper (100 % of final grade)

Grade scale A-F, where F is failed.

Examination support material

All aids are permitted.

More about examination support material

Course reductions

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• ØKB2018 - Føretaksstrategi - Reduction: 5 studypoints
• SA079 - Strategi - Reduction: 6 studypoints
• ØKB2106 - Føretaksstrategi - Reduction: 7.5 studypoints
• ØKB018 - Føretaksstrategi - Reduction: 6 studypoints
• ØKB2109 - Føretaksstrategi - Reduction: 7.5 studypoints
• ØKB2119 - Føretaksstrategi - Reduction: 7.5 studypoints
• STR801 - Strategi- og verksemdutvikling - Reduction: 7.5 studypoints