ME6-1001 Statistics and Market research

Contents and structure

Analytical and descriptive statistics. Statistical software is a necessary aid.

Learning Outcome

Skills:

The student must

• know the most basic concepts within the subject of statistics
• explain probability calculus and combinatorics
• explain the use of descriptive statistics
• could account for hypothesis testing and confidence intervals
• Explain the most essential techniques in market research

Skills:

The student can

• carry out statistical tests using tables
• carry out statistical tests using SPSS
• use both parametric and non-parametric methods to analyze quantitative data material
• perform simple probability calculus
• interpret computer printouts in the subject of statistics and market research
• carry out data collection and analyze data

General competence:

The student

• Understands parametric and non-parametric statistics
• understands the principle of statistical tests
• can read scientific articles where statistics are used as a method
• understands the strengths and weaknesses of statistical analyses and market research

Entry requirements

None

Teaching methods

Lectures, assignments, seminars and computer exercises.

Compulsory learning activities

Up to two written work requirements to be solved individually or in a group.

Assessment

Written exam, 4 hours.

Grade scale A-F, where F corresponds to fail.

Examination support material

Legal aid: calculator. Statistical tables and formulas are distributed at the exam

More about examination support material

Course reductions

• ME6-200 - Samfunnsvitskapleg metode og statistikk - Reduction: 13.5 studypoints
• ME6-200 - Samfunnsvitskapleg metode og statistikk - Reduction: 3.5 studypoints
• ME6-1003 - Statistikk - Reduction: 7.5 studypoints
• BØA115 - Statistikk for økonomar - Reduction: 7.5 studypoints
• ØKB1114 - Statistikk - Reduction: 7.5 studypoints