Field of work
I am working as an Associate Professor at the Business school, Western Norway University of Applied Sciences. Previously I worked as a researcher with the renewable energy research group at the department of engineering and natural sciences at Western Norway University of Applied Sciences. Prior to joining HVL, I worked as associate tutor in marketing at the faculty of management & law, University of Surrey, UK, and as Assistant Professor in the department of business & economics at Richmond American International University in London. I was an affiliate researcher in division of industrial marketing & e-commerce at Lulea University of Technology, Sweden (2009-2011). I received Ph.D in marketing and e-commerce from Luleå University of Technology, Sweden and received Msc. in marketing and e-commerce from the same school. My PhD work was on government e-service delivery, particularly in the area of online tax services. Prior to which I completed MBA from the department of management studies at the University of Dhaka, Bangladesh.
Courses taught
- MSB208 Advanced Scientific Research Methods
- MF6-2001Consumer Behavior in Tourism
- MSB103 Consumer behavior
- OR6-2003 Human Resource Management
- OR6-1005 Strategy
- RE6-2004 Strategic communication in tourism
Research areas
- Experiential consumption
- Technology and human behavior
- Sustainable consumption
Research groups
Research groups
Publications
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Living the Story: A Dual Approach to Exploring Perceived Authenticity and Visitor Motivation in Heritage Museums
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Recycling healthcare: implementing circular economy in norwegian hospital procurement
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Extending the servicescape conceptualization: accounting for perceptions of crowding and risks under the pandemic
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Who Am I Really? Concept of the Self, Body Image, and Buying Behavior
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Re-examining the roles of experience quality at festivals: a comparative analysis using SEM and fsQCA