Field of work
Lecturing and research within Strategic management, International cross-cultural management, Strategic communication and Reputation.
Courses taught
- Strategic management
- International cross-cultural management
- Intercultural cpmeptence
- Reputation and Strategic Communication
- Service management
- Brand management
Research areas
- Evaluation of organizational Reputation and Identity
- International cross-cultural managemt
Research groups
- Marketing, Tourism and Innovation
- Leadership, organization, management and governance (LOMG)
- Diversity and intercultural communication in education (FLEKS)