Marketing, Tourism and Innovation
Nordic Place Research is an interdisciplinary group of researchers providing research-informed contributions towards developing, managing, marketing, and making places better.
Places contribute to our identity, and we, in turn, contribute to the identity of a place, its nature, culture and society. For the Nordic region and beyond, the responsible development of urban zones, towns, villages, resorts and wild places becomes increasingly more challenging as society changes under pressures from globalisation, population growth and technological advancement.
The Nordic region, including the countries of Iceland, Norway, Sweden, Finland, and Denmark, are generally lightly populated, but increasingly comer under tourism pressure and must respond to calls for responsible, sustainable development for the good of all. Places define, sustain and challenge us. Some places are remembered as part of who we are, others by tourists, migrants, refugees, landowners, tenants, explorers, citizen. Still, others are changed, developed, built or destroyed.
In this increasingly complex and rapidly changing environment, we need to take an interdisciplinary research approach to come up with new solutions. The key objectives are to contribute to place research and to disseminate place theory and knowledge to other researchers, policymakers and practitioners towards responsible place development.
The Institute of Place Management (IPM) in Manchester Metropolitian University is an international professional body that supports people committed to developing, managing and making places better. The aim is to develop and support the creation of formal structures of place management and ensuring professional standards amongst those involved in managing, developing and marketing places. The institute works with policy makers, practitioners and providers. The Nordic Place Research Group at HVL has been a partner with IPM since Spring 2018.
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