Study plan - Bachelor in Tourism, Marketing & Management

Autumn 2025

Do you want to develop skills in responsible tourism, marketing, and management? Do you want to contribute to an innovative working life? Or an innovative service and tourism industry? Are you creative, enjoy working interdisciplinarily, and seeing things in context? Or do you dream of working internationally, either as a manager or owner of your own business? Then our Bachelor's in Tourism, Marketing & Management is perfect for you!

With a Bachelor's in Tourism, Marketing & Management, you will gain a broad platform into the worklife, and the varied content allows you to choose from many different types of jobs. This Bachelor's is Norway's first and only of its kind with a full semester of work integrated learning (Internship) that you can take either locally, nationally, or abroad.

A Bachelor's in Tourism, Marketing & Management will enable you to create the sustainable tourism of the future that delights communities, guests, residents, and employees. You will learn to develop innovative solutions and business ideas that promote environmental, social, and economic sustainability. Through interdisciplinary collaboration and a full semester of work integrated learning (Internship), you will gain valuable insights into working life.

With this Bachelor's degree, you can start your own business or manage regional and international companies such as accommodation, catering, transport, museums, activity companies, and attractions. You will also be qualified for key positions in marketing, sales, and management and can work exclusively with that. A semester with an Internship provides you with new networks and job opportunities. You can work as a professional, advisor, middle manager, or manager, for example, as a marketing manager, in both public and private organizations.

Learning outcomes

Knowledge

The candidate has/can:

broad knowledge of central topics, theories, issues, processes, tools, and methods within the field of tourism, marketing and management, and the establishment and administration of tourism businesses.
broad knowledge in research and development work within the service and tourism industry.
broad knowledge of the history, traditions, uniqueness, and place of tourism in society.
broad knowledge of the development, operation, and administration of core industries such as accommodation, catering, transport, and attractions in tourism, and especially about nature- and culture-based experiences, attractions, and events.
broad knowledge and tools within service and responsible innovation, holistic and green destination development, theme- and niche-based tourism, experience economy and storytelling, events and the ripple effects of events, administration, operation, and practice related to tourism businesses.
broad knowledge of social responsibility and sustainable development of tourism enterprises and destinations.
broad knowledge of international management and cultural diversity.
broad knowledge of marketing. Various tools, methods, and techniques related to practical marketing.
basic theory in the distribution of tourism products (packaging), business economics, statistics, methodology, business law or spatial planning, organizational theory, and personnel management.
familiarity with research and development work within the field of tourism.
use broad and updated knowledge of relevant theories and methods.
broad knowledge of decisions at the micro level within private and public organizations aimed at coordinating the use of scarce resources to achieve the organization's goals.
broad knowledge of how products and services can be developed and marketed.

Skills

The candidate can:

apply research and development work to practical and theoretical issues they may encounter in working life. Especially the interdisciplinary competence within tourism, marketing, and management.
plan and carry out their own projects within tourism, marketing, and international management.
work together with others in groups, be able to communicate subject matter in writing and orally, and be able to exchange viewpoints and experiences, thereby contributing to the development of good practice.
use knowledge to solve problems and tasks in the tourism industry, both cognitively, creatively, and practically.
obtain, analyze, and present relevant information and subject matter and present it in a way that explains an issue.
use basic knowledge of concepts and challenges related to tourism, marketing, management, and tourism.
see the various subject areas in context, so they can use knowledge and skills from several subjects on a specific issue.
contribute to development work and innovation to promote the company's innovation capacity.
lead processes within the development of tourism.
establish their own business and/or lead organizations in tourism and the public sector.
develop new and innovative tourism products.

General knowledge

The candidate:

can reflect on what is best practice in the tourism industry.
has professional insight and analytical skills to work both independently and be able to apply knowledge through collaboration.
can plan and carry out varied tasks and projects that extend over time, both alone and as a participant in a group, and in accordance with ethical requirements and guidelines.
can use the knowledge, methods, and tools they have acquired in a critical way and solve relevant issues in the tourism industry.
is familiar with new thinking and innovation processes and can implement necessary changes in companies and organizations.
can communicate central subject matter such as theory, issues, and solutions both in writing and orally and other relevant forms of expression within the field and thereby contribute to the development of good practice.

Content

The Bachelor's program in Tourism, Marketing, and Management is a three-year program that awards a Bachelor's degree in Tourism, Marketing, and Management. The program is worth 180 ECTS credits.

The education consists of courses in tourism, marketing, international management, and economics, as well as work integrated learning. The program aims to provide students with a broad competence platform to work within tourism, marketing, or management, as professionals or advisors in the private sector, public sector, or other organizations. Students should be able to work as managers.

More specifically, the education can qualify students to manage or market businesses within transport, accommodation, attractions, activity companies, museums, and other experience-based businesses.

The program is closely linked to the industry, both nationally and internationally.

In the third semester, students can choose between a study abroad period at an approved university/college or follow the mandatory courses in the semester. In the fourth semester, the program includes work integrated learning/internship for the entire semester, which can be completed locally, nationally, or abroad.

The study plan is revised once a year, with reservations for changes in both the sequence of courses and the course offerings.

Practice

There is preparation for practical training with practice-related work in the university in RE6-2013 Introduction to Practice in the Tourism Industry. Furthermore, there are 22.5 ECTS credits with work integrated learning/internship in the workplace, either in public or private organizations.

Teaching

The teaching methods offer lectures, seminars, working groups, exercises, assignments and case work. Problem-based learning with an emphasis on tasks that are current and relevant is central to the study program.

In the course, emphasis is placed on teaching the students to work independently both with individual work and group work. A large element of self-study is necessary. In order to follow lessons and take exams in the course, students must have their own laptop with standard software. The study program also includes work integrated learning in the entire fourth semester.