Professor

Chunyan Xie

Handelshøgskulen HVL
Chunyan Xie
Tel: +47 52 70 26 81
Epost: Send epost
Haugesund
HGSD H-HOV4031
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Arbeids- og kompetanseområde

Eg forskar på samfunnsansvar og moralske kjensler, omdømmet til bedrifta, materialisme, prosumption og samskaping. Eg nyttar både kvantitative metodar (f.eks. spørjeundersøking, eksperiment) og kvalitative tilnærmingar i forskinga mi. 

Roller og verv:

  • Leiar for WP1 i Releasing the power of user (Finansiert av NFR).
  • Prosjektleiar for COSD - Drivers of public responses toward Coronavirus outbreak and implications of social dynamics (Finansiert av NFR).


Underviser i
  • ØKB3132 Digitalisering og omstilling
  • ØKB2121 International Marketing
  • ØKB3128 International Strategy
  • PHDINN906 Responsible innovation and regional industry development

Forskar på
  • Samfunnsansvar og moralske kjensler
  • Befolkingsrespons på COVID-19 pandemien
  • Involvering av bruker i innovasjon
  • Bedriftsomdømme
  • Materialisme
  • Samskaping/prosumption

Forskargrupper
Underviser i
  • ØKB2121, Internasjonal marknadsføring, Vår 2026
  • ØKB3132, Digitalisering og omstilling, Høst 2025

Publikasjonar

  • The Theory of Dyadic Morality and Moral Identity Explain the Public's Response to Harm Done by Government and Organisations

    Richard P Bagozzi, Chunyan Xie, Silvia Mari, Ove Oklevik (2024)
    Journal of Community and Applied Social Psychology 2024 ;Volum 34.

  • Role of Anticipated Emotions in the technology acceptance of digital health applications among elderly users – the case of Norway

    Tatiana Aleksandrovna Iakovleva, Chunyan Xie, Elin Merethe Oftedal, Shuili Du (2023)

  • Elderly Consumers’ Reaction to an eHealth App: The Critical Role of Socio-Emotional Aspects of Technology Adoption

    Chunyan Xie, Shuili Du, Richard P Bagozzi, Kristi Bjørnes Skeie, Tatiana Aleksandrovna Iakovleva, Elin Merethe Oftedal (2023)

  • Elderly Consumers’ Reaction to an eHealth App: The Critical Role of Socio-Emotional Aspects of Technology Adoption

    Chunyan Xie, Shuili Du, Richard P Bagozzi, Kristi Bjørnes Skeie, Tatiana Aleksandrovna Iakovleva, Elin Merethe Oftedal (2023)

  • Humanizing Health Apps to Promote Usage among the Elderly Population

    Shuili Du, Chunyan Xie, Richard P Bagozzi, Kristi Bjørnes Skeie, Tatiana Aleksandrovna Iakovleva, Elin Merethe Oftedal (2023)

  • Responses of the public towards the government in times of crisis

    Richard P Bagozzi, Silvia Mari, Ove Oklevik, Chunyan Xie (2022)
    British Journal of Social Psychology 2022 s. 1-34

  • Consumer Responses Toward Corporate Irresponsible Actions in Times of Crisis: The case of Covid-19

    Chunyan Xie, Richard P Bagozzi, Silvia Mari, Ove Oklevik (2022)
    Proceedings of the European Marketing Academy 2022

  • Humanizing Health Apps to Promote Usage among the Elderly-The role of the Human-Technology relationship and Anticipated Emotions

    Chunyan Xie (2022)

  • Humanizing Health Apps to Promote Usage Among the Elderly: The Roles of Human-Technology Relationship and Anticipated Emotions

    Shuili Du, Richard P Bagozzi, Chunyan Xie, Kristi Bjørnes Skeie, Tatiana Aleksandrovna Iakovleva, Elin Merethe Oftedal (2022)

  • Individual reactions toward (im)moral behavior committed by others in response to COVID-19

    Silvia Mari, Richard P Bagozzi, Chunyan Xie, Ove Oklevik (2022)

  • Positioning and contributions of business actions paper

    Chunyan Xie (2022)

  • Consumer Responses Toward Corporate Irresponsible and Responsible Actions in Times of Crisis

    Chunyan Xie, Richard P Bagozzi, Silvia Mari, Ove Oklevik (2022)

  • Responses of the Public Toward the Government Doing Bad and Good in Times of Crisis: The case of Covid-19

    Richard P Bagozzi, Silvia Mari, Ove Oklevik, Chunyan Xie (2021)

  • Public responses toward business actions and individual actions under the Covid-19 pandemic: A presentation of experiments results

    Chunyan Xie (2021)

  • Koronapandemien i Helsen Fonna-regionen

    Åge Svein Gjøsæter, Chunyan Xie (2021)
    Haugesunds avis 2021 s. 2-3

  • The Impact of Corporate Environmental Transgressions on Consumer Negative Reactions: The Role of Political Ideology

    Chunyan Xie, Richard P. Bagozzi (2020)

  • Paradoxes of artificial intelligence in consumer markets: Ethical challenges and opportunities

    Shuili Du, Chunyan Xie (2020)
    Journal of Business Research 2020 s. 1-14

  • The material self

    Richard P. Bagozzi, Ayalla A Ruvio, Chunyan Xie (2020)
    International Journal of Research in Marketing 2020 ;Volum 37. s. 661-677

  • Consumer responses to corporate social irresponsibility: The role of moral emotions, evaluations, and social cognitions

    Chunyan Xie, Richard P Bagozzi (2019)
    Psychology & Marketing 2019 s. 1-22

  • Advances in corporate social responsibility: Effects on the public and consumers

    Richard P. Bagozzi, Chunyan Xie (2019)

  • The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and social justice values

    Chunyan Xie, Richard P. Bagozzi, Kjell Grønhaug (2018)

  • The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences

    Chunyan Xie, Richard P Bagozzi, Kjell Grønhaug (2018)
    Journal of Business Research 2018

  • The Impact of Consumption Situations and Culture Differences on Decision Making in Food Prosumption

    Chunyan Xie, Kjell Grønhaug (2017)
    The Nordic Journal of Business 2017 ;Volum 66. s. 158-176

  • The impact of supervisor support on safety behavior: The role of supervisor based self esteem and job engagement

    Chunyan Xie, Richard P. Bagozzi, Jan Roald Jonassen, Francesco Sguera (2017)

  • The impact of CSR transgressions on consumer support for non-profits: The role of negative moral emotions and political identity

    Chunyan Xie, Richard P. Bagozzi, Silvia Mari (2017)

  • Prosocial consequences of corporate social irresponsible actions: The role of negative moral emotion, moral identity, and empathy

    Chunyan Xie, Richard P. Bagozzi, Silvia Mari (2017)

  • Corporate identity and corporate performance : conceptual issues and an empirical illustration

    Chunyan Xie, Kjell Grønhaug (2017)
    Beta 2017 ;Volum 31. s. 43-64

  • The impact of corporate environmental transgressions on consumer support for non-profits: The role of negative moral emotions and moral identity

    Chunyan Xie, Richard P. Bagozzi (2016)

  • Formation of Reputation in Business Markets

    Chunyan Xie, Sven Arne Haugland (2016)
    Journal of Business-to-Business Marketing 2016 ;Volum 23. s. 25-45

  • The role of corporate community suppoertive actions, positive moral emotions, and empathy in decision to support non-profits

    Chunyan Xie, Richard P Bagozzi, Kjell Grønhaug (2016)

  • The impact of supervisor support on performance: An investigation of offshore maritime operations

    Chunyan Xie, Jan R. Jonassen, Richard P. Bagozzi (2015)

  • The effect of ethical corporate behaviors on consumer PWOM: The role of emotional and cognitive processes

    Chunyan Xie, Richard P. Bagozzi (2015)

  • The effect of corporate ethical action on consumer PWOM: The role of emotional and cognitive processes

    Chunyan Xie, Richard P. Bagozzi (2015)

  • The effect of corporate community supporting actions on consumer support for nonprofits: The role of elevation and empathy

    Chunyan Xie, Richard P. Bagozzi (2015)

  • Social and emotional processes in family decision making by use of the key informant model

    Chunyan Xie, Richard P. Bagozzi, Jens Østli (2015)
    Marketing 2015 ;Volum 37. s. 113-125

  • The role of moral emotions and consumer values and traits in the decision to support non-profits

    Chunyan Xie, Richard P. Bagozzi (2015)

  • The impact of reputation and identity congruence on employer brand attractiveness

    Chunyan Xie, Richard P. Bagozzi, Kjersti V. Meland (2015)
    Marketing Intelligence & Planning 2015 ;Volum 33. s. 124-146

  • The role of moral emotions and consumer values and traits in the decision to support nonprofits

    Chunyan Xie , Richard P. Bagozzi (2014)
    Journal of Nonprofit & Public Sector Marketing 2014 ;Volum 26. s. 290-311

  • The Effect of Ethical Corporate Behaviours on Consumer Support for Nonprofits: The Role of Gratitude and Social Justice Values

    Chunyan Xie , Richard P. Bagozzi (2014)

  • The Effect of Corporate Ethical Transgression on Consumer Support for Nonprofits: The Role of Negative Moral Emotions and Individual Differences

    Chunyan Xie , Richard P. Bagozzi (2014)

  • Strategizing for environmentally sustainable praxis : the case of "green operations"

    Åge Gjøsæter, Kjell Grønhaug, Chunyan Xie (2014)
    Beta 2014 ;Volum 28. s. 154-172

  • The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

    Chunyan Xie , Richard P Bagozzi, Kjell Grønhaug (2014)
    Journal of the Academy of Marketing Science 2014 ;Volum 43. s. 333-356

  • Cognitive, Emotional, and Sociocultural Processes in Consumption

    Chunyan Xie , Richard P. Bagozzi, Jens Østli (2013)
    Psychology & Marketing 2013 ;Volum 30. s. 12-25

  • The effect of unethichal corporate behaviours on consumer decision to support social cause organizations: The role of moral emototions and individal differences

    Chunyan Xie , Richard P. Bagozzi, Kjell Grønhaug (2013)
    EMAC Annual Conference proceedings 2013 ;Volum 42.

  • The effect of unethichal corporate behaviours on consumer decision to support social cause organizations: The role of moral emototions and individal differences

    Chunyan Xie , Richard P. Bagozzi, Kjell Grønhaug (2013)

  • Emerging Materialism in China: Qualitative and Quantitative Insights

    Chunyan Xie , Richard P. Bagozzi, Zhi Yang (2013)
    Journal of International Consumer Marketing 2013 ;Volum 25. s. 127-151

  • An identity approach to bacalhau prosumption

    Chunyan Xie , Lucia de Fatima Martins Guilhoto, Kjell Grønhaug, Jens Østli (2013)
    Qualitative Market Research 2013 ;Volum 16. s. 165-179

  • The impact of reputation and perceived organizational identity on employer brand attractiveness

    Chunyan Xie , Richard P. Bagozzi, Kjersti V. Meland (2012)

  • The impact of reputation and perceived organizational identity on employer brand attractiveness

    Chunyan Xie , Richard P. Bagozzi, Kjersti Meland (2012)
    EMAC Annual Conference proceedings 2012 ;Volum 41.

  • Condemn the "non-green" and praise the "green": Consumers response to corporate environmental and irresponsible behaviour

    Chunyan Xie , Richard P Bagozzi, Kjell Grønhaug (2012)

  • The impact of business relationships on corporate reputation and trustworthiness

    Chunyan Xie , Sven Arne Haugland (2011)
    EMAC Annual Conference proceedings 2011 ;Volum 40.

  • The value of organizational identity and reputation in the recruitment context: An approach based on organizational identification

    Chunyan Xie , Richard P Bagozzi, Kjersti Meland (2011)

  • Identity, Reputation and Organizational Performance: Conceptual Issues and an Empirical Illustration

    Chunyan Xie , Kjell Grønhaug (2011)

  • The Impact of Reputation and Organizational Identification on Employer Brand Attractiveness: An Approach based on Social Identity Theory

    Chunyan Xie , Richard P Bagozzi, Kjersti Meland (2011)

  • The Impact of Reputation and Organizational Identification on Employer Brand Attractiveness: An Approach based on Social Identity Theory

    Chunyan Xie , Richard P Bagozzi, Kjersti Meland (2011)

  • From green vision to green operational practice

    Åge Gjøsæter, Chunyan Xie , Kjell Grønhaug (2011)

  • Cognitive, Emotional, and Socio-Cultural Processes in Consumption

    Chunyan Xie , Richard P Bagozzi, Jens Østli (2011)

  • The formation of reputations in business markets

    Sven Arne Haugland, Chunyan Xie (2011)

  • An identity approach to prosumption- A case of bacalhau prosumption in Brazil

    Chunyan Xie , Lucia de Martins Guilhoto, Kjell Grønhaug, Jens Østli (2011)
    EMAC Annual Conference proceedings 2011 ;Volum 40.

  • Are Modern Chinese Getting More Materialistic? A Study of Materialism with Longitude and Cross-cultural Comparisons

    Chunyan Xie , Richard P Bagozzi, Chi Yang, Ping Wu (2011)
    Advances in Consumer Research 2011 ;Volum 39.

  • An Identity Approach to Prosumption: A Case of Bacalhau Prosumption in Brazil

    Chunyan Xie , Martins Guilhoto Lucia Fatima, Kjell Grønhaug, Jens Østli (2011)

  • The impact of business relationships on corporate reputation and trustworthiness

    Chunyan Xie , Sven Arne Haugland (2011)

  • The formation of reputation in business markets

    Chunyan Xie , Sven Arne Haugland (2011)

  • The formation of reputations in business markets

    Chunyan Xie , Sven Arne Haugland (2011)

  • From green vision to green operational practice

    Åge Gjøsæter, Kjell Grønhaug, Chunyan Xie (2011)

  • An identity approach to prosumption- A case of bacalhau prosumption in Brazil

    Chunyan Xie, Lùcia de Fàtima Martins Guilhoto, Kjell Grønhaug, Jens Østli (2010)

  • The impact of business relationships on corporate reputation

    Chunyan Xie, Sven A. Haugland, Sven A. Haugland (2010)

  • Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through "green innovation"

    Tore Hillestad, Chunyan Xie, Sven Arne Haugland (2010)
    Journal of Product & Brand Management 2010 ;Volum 19. s. 440-451

  • Identity, reputation and organizational performance. Conceptual issues and an empirical illustration

    Chunyan Xie, Kjell Grønhaug (2010)

  • An identity approach to prosumption - A case of bacalhau prosumption in Brazil

    Lucia de Fatima Martins Guilhoto, Chunyan Xie , Kjell Grønhaug (2010)
    Advances in Consumer Research 2010 ;Volum 38.

  • Forming Brand Personality: Company-based vs. Consumer-based sources

    Magne Supphellen, Natalia Mæhle, Chunyan Xie (2009)
    Advances in Consumer Research 2009 ;Volum 36. s. 899-900

  • Identity, Reputation and Image As Strategic Resources: A Case Study of Three Companies in the Offshore Industry in Norway

    Chunyan Xie, Tore Hillestad, Sven A. Haugland, Sven A. Haugland (2009)

  • How is satisfaction affected by spending time having fun versus spending time in boredom?

    Chunyan Xie, Sigurd Villads Troye (2009)

  • Identity, Reputation and Image As Strategic Resources: A Case Study of Three Companies in the Offshore Industry in Norway

    Chunyan Xie, Sven A. Haugland, Sven A. Haugland, Tore Hillestad (2009)

  • The Impact of Differences in Social Context and Culture in Consumer Decision-Making

    Chunyan Xie, Kjell Grønhaug (2009)

  • Explore the richness of a complex prosumption experience-A case of bacalhau prosumption in North-East Brazil

    Chunyan Xie, Jens Østli (2008)

  • How is satisfaction affected by spending time having fun versus spending time in boredom?

    Chunyan Xie, Sigurd Villads Troye (2008)

  • Trying to prosume: toward a theory of consumers as co-creators of value

    Chunyan Xie , Richard Bagozzi, Sigurd Villads Troye (2008)
    Journal of the Academy of Marketing Science 2008 ;Volum 36. s. 109-122

  • Trying to prosume: Consumers as value-creators

    Chunyan Xie, Sigurd Villads Troye (2007)

  • The active consumer: Conceptual, methodological and managerial challenges of prosumption

    Chunyan Xie, Sigurd Villads Troye (2007)

  • Forming brand personality: Company-based vs consumer-based sources

    Natalia Mæhle, Chunyan Xie, Magne Supphellen (2006)

  • Trying to prosume

    Chunyan Xie (2006)

  • Trying to prosume: Toward a perspective on prosumption

    Chunyan Xie (2005)

  • Trying to prosume: Toward a perspective on prosumption

    Sigurd Villads Troye, Chunyan Xie, Einar Breivik (2002)
    EMAC Annual Conference proceedings 2002 ;Volum 31.

  • Trying to prosume: Toward a perspective on prosumption

    Sigurd Villads Troye, Chunyan Xie, Einar Breivik (2002)

  • Trying to prosume : applying the theory of trying to understand food consumption

    Chunyan Xie (2001)

  • The local optimization and global optimization of the multiple-phase production system: A case study of Odda Smelteverk

    Chunyan Xie (1999)
    Universitetet i Bergen